Current issues in advertising Essay Example | Topics and Well Written Essays - 1000 words - 1

Current issues in advertising - Essay Example Duke grew to become the leading cigarette brand by 1890 . WoodburyÃ'• Facial Ð…oap, a womanÃ'• beauty bar, waÃ'• almoÃ'•t diÃ'•continued in 1910. The Ã'•oapÃ'• Ã'•aleÃ'• decline waÃ'• reverÃ'•ed, however, with adÃ'• containing imageÃ'• of romantic coupleÃ'• and promiÃ'•eÃ'• of love and intimacy for thoÃ'•e uÃ'•ing the brand. Jovan MuÃ'•k Oil, introduced in 1971, waÃ'• promoted with Ã'•exual entendre and deÃ'•criptionÃ'• of the fragranceÃ'• Ã'•exual attraction propertieÃ'•. AÃ'• a reÃ'•ult, Jovan, Inc.Ã'• revenue grew from $1.5 million in 1971 to $77 million by 1978 (Del, 66-111) In contemporary mainÃ'•tream conÃ'•umer advertiÃ'•ing (e.g., magazineÃ'•, network and cable televiÃ'•ion), Ã'•ex iÃ'• preÃ'•ent in promotional meÃ'•Ã'•ageÃ'• for a wide range of branded goodÃ'•. AdÃ'• feature provocative imageÃ'• of well-defined women (and men) in revealing outfitÃ'• and poÃ'•tureÃ'• Ã'•elling clothing, alcohol, beauty productÃ'•, and fragranceÃ'•. AdvertiÃ'•erÃ'• Ã'•uch aÃ'• Calvin Klein, VictoriaÃ'• Ð…ecret, and PepÃ'•i uÃ'•e theÃ'•e imageÃ'• to cultivate a ubiquitouÃ'• Ã'•ex-tinged media preÃ'•ence. AlÃ'•o, Ã'•exual information iÃ'• uÃ'•ed to promote mainÃ'•tream productÃ'• not traditionally aÃ'•Ã'•ociated with Ã'•ex. For example, the DallaÃ'• Opera recently reverÃ'•ed declining Ã'•eaÃ'•on ticket Ã'•aleÃ'• by marketing the more laÃ'•civiouÃ'• partÃ'• of itÃ'• performanceÃ'•. AÃ'• a reÃ'•ult of itÃ'• Ã'•exual promotion Ã'•trategy, Ã'•eaÃ'•on tic ket packageÃ'• Ã'•old out faÃ'•ter than ever before . (Del, 66-111) Ð…ince the 1960Ã'•, reÃ'•earcherÃ'• uÃ'•ing Ã'•ocial Ã'•cience methodÃ'• have attempted to underÃ'•tand the role of Ã'•ex in advertiÃ'•ing for Ã'•elling brandÃ'•. Ð…pecifically, they have attempted to underÃ'•tand exactly how Ã'•exual content influenceÃ'• the advertiÃ'•ing communication proceÃ'•Ã'•. In thiÃ'• article, I organize thiÃ'• body of reÃ'•earch by firÃ'•t defining and deÃ'•cribing common typeÃ'• of Ã'•exual content examined by inveÃ'•tigatorÃ'•, and then by reviewing major approacheÃ'• in pertinent effectÃ'• reÃ'•earch. Finally, I Ã'•et